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The Montclair Group

Strategic Marketing Partners

Monthly Archives: July 2011

Your email template is the foundation of your entire email marketing campaign. It should be effective, powerful, flexible, and easily modifiable. Here are five signs that your current email template might need to be scrapped and replaced: 

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Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. He is the author of ten books. His latest is titled Enchantment.

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Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next? Where do you even start? SEO can be overwhelming if you look at it as an insurmountable project, but [...]

Prospecting, as one of the first steps in the sales process, is a critical piece of any sales and marketing effort. Without it, pipelines simply run dry. Yet, even with its importance, it’s an area that many in the sales force don’t get right. Here are three top prospecting mistakes we’ve encountered and how to [...]

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As websites have evolved from static pages to content-rich destinations their role in marketing plans has become more important. When used correctly, this can result in a site visit that is more productive for the visitor and also reaps rewards for you via more conversions, sales and customer interactions. Here are some ways to improve [...]

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