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The Montclair Group

“Strategic Marketing Partners”

July 24, 2011 New 5 Signs It’s Time to Change Your Email Template

Your email template is the foundation of your entire email marketing campaign. It should be effective, powerful, flexible, and easily modifiable.

Here are five signs that your current email template might need to be scrapped and replaced: 

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July 22, 2011 Enchantment – According to Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. He is the author of ten books. His latest is titled Enchantment.

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July 22, 2011 12 Essential SEO Tips by Dave Naylor

Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next? Where do you even start?

SEO can be overwhelming if you look at it as an insurmountable project, but if you just take it a step at a time and start small, working your way up over time, the work can be easily achievable – even for a small company.

Here are 12 essential SEO tips from Dave Naylor given at a SES presentation in London this year.

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July 22, 2011 Prospecting – Pays Off in the End

Prospecting, as one of the first steps in the sales process, is a critical piece of any sales and marketing effort. Without it, pipelines simply run dry. Yet, even with its importance, it’s an area that many in the sales force don’t get right.

Here are three top prospecting mistakes we’ve encountered and how to avoid them:

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July 22, 2011 Web Site Design Trends

As websites have evolved from static pages to content-rich destinations their role in marketing plans has become more important. When used correctly, this can result in a site visit that is more productive for the visitor and also reaps rewards for you via more conversions, sales and customer interactions. Here are some ways to improve your site’s usability.

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April 25, 2011 Image Formats for the Web – What does it all mean?

JPEG, PNG, GIF, TIFF?

Images are still one of the best ways to convey a message in a split second. And a split second is all we ever get when it comes to grabbing someone’s attention on a website. But what format is best for the web? Does it really matter anyway? Using the wrong file format, size or resolution can cause trouble for your visitors. Too big a file and it may take too long to load. And nothing chases website visitors away like a slow or picture-less website. Using an image that is too small misses the point and doesn’t help to convey the message you are sending. What about transparency? Have you ever tried to post an image on a dark background and find that there is a white box around your image? This is not very professional looking. Here are five factors that affect your images…

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April 25, 2011 Top 3 Prospecting Mistakes and How to Fix Them

In the broad sense, prospecting refers to exploration. And, specifically, it means to explore or search for valuable minerals, such as gold. When we think of prospecting based on these definitions, we can see why it is used in business to describe the point in the sales process where you identify potential customers. Prospecting, as one of the first steps in the sales process, is a critical piece of any sales and marketing effort. Without it, pipelines simply run dry. Yet, even with its importance, it’s an area that most companies don’t get right. Here are the top 3 prospecting mistakes we see and how we believe you can fix them…

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April 25, 2011 Take Control of Your Website – Content Management Systems

Make It Work For You!

Web sites are no longer filled with static pages like a printed brochure. Instead, web pages are dynamic with new information being added and updated, daily in many cases. To effectively and efficiently do this your web site should have a content management system (CMS) that gives you complete control over most of the content, on most of the pages, including site navigation, menus and all marketing-related content.

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April 25, 2011 E-mail Best Practices – Learning From Groupon

Tips to increase your email opens

At a recent DMA conference, Jay Schwedelson, CEO of Worldata discussed the email marketing program of online superstar and group discounter, Groupon. According to Schwedelson, “Groupon has captured the very essence of email marketing.” Groupon sends one email a day to members, offering a discounted product and service for one day only for a limited number of people. Groupon’s model is based on exclusivity and availability. “People will buy when they think something will run out,” he said. 

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March 16, 2011 Identifying Your Best Prospects Starts With Your Best Customers

When deciding how to qualify a prospect, you must quickly decide on whom to focus your precious marketing resources and sales time. One of the ways to make your prospecting efforts as efficient and effective as possible, is  to create a process for identifying your BEST prospects. And the best way to identify your prospects is to take a look at your BEST customers. We follow a three-step process.

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